TOKYO – Electric-vehicle latecomer Subaru is dramatically stepping up the pace in the global electrification race, planning now to build EVs in the U.S. from around 2027 and sell some 400,000 battery-powered cars in the U.S. by 2028 – a volume amounting to nearly half its current U.S. sales.
New CEO Atsushi Osaki, in announcing the plan Aug. 2 with quarterly financial results, said the Japanese automaker also wants to get half its global volume – an estimated 600,000 units – from full-electric models in 2030. Osaki envisions worldwide sales of 1.2 million vehicles that year.
Subaru will also expand its EV lineup to eight models, from an earlier envisioned four.
The new EV goals are a step up from Subaru’s previous electrification plan.
As recently as May, Subaru targeted global sales of 400,000 EVs a year starting in 2028 by adding a second line in Japan. It wanted 40 percent of its global sales from EVs and hybrids in 2030.
But Osaki said …