In many industries, including automotive, it is an increasingly common practice for companies to contract with a business process outsourcing organization to help manage the more mundane, but necessary, functions that keep their operations running. Customer service tasks are most typically relegated tobusiness process outsourcing in addition to other tedious duties such as data entry, collections and certain accounting functions. The prevailing wisdom has been that for front-of-the-house activities, like inside sales and targeted marketing activities, a business is better off assigning these responsibilities to their own employees, since they are trained on the products and services they sell, are familiar with the corporate culture and have a suitable understanding of customer needs.
But is this the optimal strategy? Sophisticated business process outsourcing can now deliver "smart sourcing," an enhanced iteration of outsourcing that can help companies im…