Before the end of the year, JLR says it will give an early look at the first of three new all-electric Jaguars that will begin appearing in 2025.
Although JLR officials updated the progress on their plan to reinvent Jaguar as a low-volume, super-premium luxury brand cast more in the mold of Bentley and Aston Martin than BMW and Audi, there are still more questions than answers as the 2023 model year winds down.
Will there be just one new Jaguar in 2025 until JLR builds out the lineup? JLR has said one new EV model will be launched each year after 2025. If all of the current lineup dies in 2025, Jaguar showrooms are likely to be largely empty and lonely places with just one model.
What will the U.S. Jaguar dealer network look like? This year, JLR has been encouraging Jaguar dealers to terminate their franchise agreements in exchange for a greater allocation of hot-selling Land Rovers.
JLR officials have not been forthcoming with many of those and…