Ohio State University running back TreVeyon Henderson is among the top football players in the country, but at Ricart Automotive Group he's just one of the "interns."
Henderson, several of his teammates and other Ohio State athletes star in a series of advertisements that show them fetching coffee, pushing cars and being silly with group President Rick Ricart.
The "Rick's Interns" videos are a byproduct of the NCAA's June 2021 decision to allow student athletes to profit from the use of their name and image. Since then, Ricart Automotive and many other dealerships have begun leveraging the star power of collegiate sports standouts through promotional deals and compensating them in a variety of ways that previously would have broken NCAA rules.
Athletes across the country are getting free access to vehicles and being paid in some instances for appearing in commercials or wearing clothing with dealership branding.
The "na…