When electrification was on the horizon, Jeep knew exactly where to go with its message.
The brand known for touting off-road excursions has stuck to an outdoorsy formula for its 4xe line of plug-in hybrids.
The marketing transition could be seen in 2020 when Jeep started touting the quiet ride of the Wrangler 4xe months before it went on sale, saying it accentuated the sounds of nature.
Then, Jeep's ode to Earth's preservation called "Pale Blue Dot," which featured a voice-over from scientist Carl Sagan and the Wrangler plug-in, further set the tone.
Since then, Jeep has coined a mission statement of "Zero Emission Freedom" and is putting its stamp on the electrified segment with branded charging stations at trailheads across the U.S.
"Jeep loves nature, and we want nature to know this," Olivier Francois, chief marketing officer for Jeep parent Stellantis, told Automotive News. "It's all a matter of mutual respect. So it sounds extremely …