Fleming Ford's mission is to help automotive dealerships bring aboard talented employees and retain them.
Just last month, the chief strategy officer of dealership consultancy Quantum5 spoke on the topic during the Automotive News Retail Forum: NADA in Las Vegas, and she moderated a panel discussion for the Center for Automotive Diversity, Inclusion and Advancement.
Ford, 51, recently discussed recruitment and retention of women with News Editor Omari Gardner. Here are edited excerpts.
Q: There has been much discussion on recruiting and retaining women at dealerships. What is different now is the Great Resignation. Has that changed how automotive retailers should approach recruiting and retention?
A: I think the Great Resignation is going to hit retail later than it hits the rest of the corporate America because there was so much money being made during the pandemic. We might have a delayed resignation. So when I'm working with my dealers, there…