Bosch Group's e-bikes segment has risen from a rounding error on income statements to $1 billion in annual revenue and the global market share leader.
Paul Thomas, soon-to-be president of Bosch Mobility Americas, said the revenue turnover is nice, but the success of the bike business isn't necessarily measured in dollars. For the German tech and auto behemoth with $93.1 billion in sales annually, bike motors are ancillary to car parts, appliances and software.
The company's e-bikes unit represents the ability to diversify, Thomas said, and at a time when the automotive industry is being pulled in all different directions – ICE to EV to hydrogen – diversification is the ticket to survival in the supply world. Recently passing the $1 billion sales mark was a milestone and innovation proof point, Thomas said.
"It's important because I think it shows that Bosch is able to work in multiple areas of mobility and to take products that might not have had their …