SONOMA, Calif. — The massive investment Jaguar Land Rover made in the Land Rover brand could not have come at a better time. Nearly all of the brand's SUVs are in high demand as the current, waning Jaguar lineup heads toward extinction in less than three years.
First came a new a Defender in late 2019. Then the second-generation Range Rover Evoque arrived a few months later. Other Land Rovers have been given midcycle freshens. This year, Land Rover will replace its two highest-profit vehicles, the Range Rover and Range Rover Sport.
JLR's North American CEO Joe Eberhardt spoke with Staff Reporter Richard Truett on the sidelines of the Range Rover's media debut here. Eberhardt waved off questions about a significant new strategic repositioning plan in the works for JLR, referred to as the Reimagine plan. He said details of that plan are in development. But the outlook for the company's products at hand made for a broad discussion. Here are edit…