NEW YORK — Cadillac's electric Escalade was barely a day old, but Will Churchill already had more than 30 emails from clients and friends wanting to buy one.
Since General Motors' luxury brand unveiled the 2025 Escalade IQ last week at an event here, it has generated some of the biggest response the Texas dealer said he has received for a new model.
"Escalade's become its own brand, and I think this continues that narrative," said Churchill, who has Cadillac stores in Fort Worth and Arlington. "It delivers on what you expect from an Escalade."
Staying true to that brand as an electric vehicle will be key for Cadillac's top-selling franchise. The Escalade IQ is, on one hand, a clean-sheet EV designed from the ground up on GM's Ultium battery platform, rather than a gasoline vehicle architecture retrofitted with batteries and an electric motor.
But unlike Cadillac's first two EVs — the Lyriq midsize crossover and upcomin…