CDK Global has launched CDK Dealership Xperience, a megaplatform that it says will incorporate multiple dealership workflows, boost customer service capacity and eliminate the need for extra software systems.The software company said the new platform addresses longstanding dealer complaints about extra costs and time wasted trying to create technology workarounds with existing dealership management systems.
"It enables a dealer to operate their entire business on one platform," CDK Global CMO Barb Edson told Automotive News.
Existing dealership management system customers in their CDK renewals will be signed up for the platform's Foundations Suite at no extra cost, said Edson, who added that the platform will be marketed actively to both existing and potential new customers.
"We're spending millions to implement this for our valued customers because we believe so strongly that we have pieces of the technology puzzle that they've b…