Mercedes-Benz expects electric vehicles to account for about half of its U.S. sales by 2030, executives revealed at the brand's national dealer meeting this month.
The German luxury marque is in the early days of an EV product offensive that will bring a handful of zero-emission models over the next year.
That effort will be critical to Mercedes' aspirations of delivering about 350,000 vehicles in the U.S. next year, according to a retailer who attended the event.
Mercedes aims to sell up to 45,000 EQ-branded electric vehicles in 2023, said the dealer, who asked not to be identified. In contrast, Mercedes sold 352,129 units in 2019, before the pandemic and a global supply chain crisis kneecapped production industry-wide.
Mercedes launched its all-electric EQ subbrand with the debut of a battery-powered S-Class sedan late last summer. This year, the automaker will unleash three EV models in the U.S., including the EQB compact crossover, EQE midsiz…