Digital auto retail and finance platform AutoFi tapped Santander Consumer USA head of pricing and strategy Josh Baer as its president.
Baer, whose resume also includes more than a decade at Capital One, will run AutoFi's lender and enterprise segments. AutoFi on Thurday said he will focus on speeding growth in those businesses with "transformative retail and financing experiences" which will help clients meet consumer preferences.
AutoFi's software allows consumers to browse dealership inventory and see financing offers tailored to the dealership's preferences. It handled more than 1 million financing requests to lenders and was associated with more than $3 billion in sales last year.
"AutoFi is a pioneer in the digitization of the auto industry," Baer said in a statement Thursday. "The company is uniquely positioned with manufacturers, retailers, and lenders to deliver digital experiences that will drive the future of the market. The opportunity to shap…