Citing repeated complaints from consumers, the Federal Trade Commission last month proposed 14 pages of new regulatory language targeting car dealership bait-and-switch advertising and certain finance and insurance business practices.
The pejorative language and prospect for additional regulatory obligations was not appreciated by the National Automobile Dealers Association.
"The FTC's proposed rule would impose a vast array of new, completely unwarranted, redundant and ineffectual requirements that will cause great harm to consumers by increasing prices, extending transaction times, and making the customer experience much more complex and inefficient," NADA CEO Mike Stanton said in a statement Thursday.
It seems unlikely the agency will accept this argument and retreat.
The FTC said in its notice of rulemaking June 27 it received more than 100,000 complaints each of the past three years…