Seven years ago, Del Grande Dealer Group was as far away from digitized as possible. Daily sales numbers, old automaker statements, payroll, inventory reporting and pricing mechanisms for new and used cars were mostly compiled by hand, recalled CEO Jeremy Beaver.
"We felt like there were a lot of inefficiencies in data integration," Beaver told Automotive News. "It would take hours to calculate a spreadsheet and send it out to the organization."
Beaver hired Jagdish Rajan to help solve the problem. As Del Grande's first-ever chief technology officer, he was charged with modernizing how the group gathered and used its data to make daily operations and processes more efficient. That mission has succeeded on multiple levels, Beaver said, thanks to Rajan and his team's creation of what's known as a data lake — a virtual repository that holds massive amounts of data from multiple sources in the organization, which has stores across Northern California.
Using…