Nissan is on the tail end of a two-year product freshening that has lifted the brand's sales, customer sentiment and dealer profits.
The Japanese automaker has delivered redesigns of critical models, including the iconic Z sports car, the best-selling Rogue compact crossover and the workhorse Frontier pickup.
Now, Nissan is turning its attention to electrification. Nissan said that all "new-vehicle offerings" in key markets will be electrified by the early 2030s.
This fall, the automaker — an EV pioneer when it launched the Leaf more than a decade ago — will introduce its second all-electric model, the Ariya crossover.
Nissan Americas boss Jeremie Papin described the Ariya as "segment-defining."
"The attention to quality and the innovations we've brought — the central console, how the human-to-machine interface works, how the switches are built into the panels — is a step above what has been available in this segment so far," Papin told A…