Automakers are caught in a conundrum of whether to quickly adopt new technologies that risk increased complaints from car buyers when they don't work as expected, according to a J.D. Power study.
Consumers routinely punish automakers in quality ratings for car technology not meeting expectations. But consumers will credit automakers when innovations are properly executed, J.D. Power said.
Based on the results of its annual U.S. Tech Experience Index Study released Thursday, J.D. Power said ease of use is crucial for the acceptance and adoption of new automotive technologies. The survey also found auto dealers play a key role in ensuring car buyers understand and use the latest innovations.
Fear of negative consumer reaction
Automakers have to be careful and should not let fear of negative consumer reactions slow innovation adoption because that would put them at a competitive disadvantage, J.D. Power said. The idea that advanced technologies alw…