The nation's largest dealer groups are pulling ahead of the pack in online customer service, a report out Monday from retail service tracker Pied Piper found.
Pied Piper used 20 best-practice behaviors to measure the internet lead effectiveness of 15 of the nation's largest dealership groups. These include speed and quality categories, making up 25 percent and 75 percent of a group's score, respectively.
The firm evaluated every dealership in every group represented, with the exception of automotive management services, where a sample of 50 stores was used.
Practices measured include how quickly a customer's text or email is responded to and if a "human" responds to customers when using chat functions on dealer websites.
In Pied Piper's survey, 12 out of 15 groups scored higher than the industry average. Napleton Automotive Group, which ranks No. 13 on the Automotive News list of top 150 dealership groups based in the U.S., earned the highest mark…