NORMAL, Ill. — Rivian Automotive CEO RJ Scaringe likens the launch of the in-house Enduro electric motor to the EV maker's start of vehicle production two years ago.
While less important than launching an entire brand, the Enduro's arrival this year opened up possibilities for the startup, which had been struggling with supply chain shortages and elevated manufacturing costs at its factory here.
"More than just what this motor represents in terms of performance or efficiency or range, it's also emblematic of the capabilities we have as an organization today," Scaringe said at the Normal plant last week.
The new drive unit, which incorporates the gearbox and power inverter with the motor, is less expensive to build. It allows Rivian to offer a base model for $8,000 less compared with the third-party motor that Rivian launched with, the company said. The R1T pickup now starts at $74,800, and the R1S crossover starts at $79,800. Both prices include shippin…