Lithia Motors Inc., which continues to gobble up dealerships, including acquiring five in Wisconsin in September, also sold one dealership in Northern California and another in Southern California this month, as it sheds some stores in a "network optimization" plan.
The Medford, Ore., auto retailer sold Lithia Chrysler-Dodge-Jeep-Ram-Fiat of Eureka on Sept. 14 to Harper Motors, a Lithia representative confirmed.
The store was renamed Eureka Chrysler-Dodge-Jeep-Ram-Fiat. Eureka is located about 100 miles south of the Oregon border.
Harper Motors also owns a Ford-Kia dealership and Honda and Toyota stores in Eureka, said Joe Ozog, president of Ozog Consulting Group in Scottsdale, Ariz. Ozog Consulting Group represented Lithia in the Stellantis dealership sale.
A day after that sale, on Sept. 15, Lithia sold DCH Gardena Honda to David Wilson Automotive Group. The dealership was renamed Gardena Honda. Gardena is south of Los Angeles.
Jay Fran…