A mass recall is just the sort of speed bump that Rivian Automotive Inc. didn’t need.
Whether the fledgling EV maker runs into a bigger barrier will depend on how quickly management fixes the problem and whether it’s followed by other glitches.
Rivian said Friday that it’s recalling roughly 13,000 of the 14,000 electric trucks and SUVs made at its assembly plant in Normal, Ill., because of concerns that a bolt in steering assemblies wasn’t sufficiently tightened.
No accidents were reported, and the fix appears to be simple and straightforward. However, the recall comes just as the company was starting to rev up assembly after falling short of early production targets.
“This is a black eye for Rivian as the company is just now starting hit its stride,” Dan Ives, an analyst at Wedbush Securities, said in a note to investors today. “The last thing any Rivian investor wants to see in a shaky market is a broad recall that hurts the brand …