DETROIT — Battery-electric vehicles could command half of the market in the premium segments in as little as five years. Meanwhile, leasing will continue to be a challenge for premium brands as rising interest rates and inflation push up prices, the president of Audi of America said.
Daniel Weissland, 49, who has led Audi of America since 2019, said his brand and others in the premium space can't accurately gauge the true demand for EVs right now because of production constraints that are limiting inventories. But, he said, the growth in acceptance and demand has been surprisingly fast.
"I think the tipping point [to majority EV] is coming much faster than we think in the premium segment," Weissland said during a visit to Automotive News' offices here, putting a five-year time frame on hitting majority EV sales among premium brands. "I could be surprised, because of the Inflation Reduction Act, maybe it's going to accelerate, especially in the …