Visit Henson Brand Dealerships' website, and a pop-up will appear within a few seconds on the home page.
"Click here to see our current giveaway," it reads, with a button inviting visitors to "register to win."
That button leads to a form asking for your name, email address, cellphone number and ZIP code. The giveaways — a used car is the prize — are a regular part of Henson Brand's promotional strategy, designed to increase engagement and leads at the group's three domestic brand stores, said Eric Barbosa, its operating partner. The stores are in Madisonville, Texas, located between Houston and Dallas.
Henson Brand Dealerships — part of Foundation Automotive, which has offices in Houston and Calgary, Alberta — started the contests in 2019, and they have helped spark about 200 daily social media leads to the group's website.
About 35 percent of Henson Brand's business comes from social media, Barbosa said.
Barbosa, 41, spoke to Staff Repo…