Most dealers keep their new, unsold luxury vehicles far away from mud pits, dirt roads, deep water, jagged rocks and other things that can potentially cause damage.
Larry Zinn is not most dealers.
Long before the market filled with upscale SUVs, Zinn's Land Rover stores held yearly events that brought customers into the wilderness to drive Land Rovers and Range Rovers in rugged conditions.
Now that the segment that Land Rover helped create in the late 1940s with the original Series 1 and then 40 years later with the luxurious Range Rover is chock-full of competitors, the stores' yearly off-road driving events have taken on far greater importance.
"From a loyalty perspective it's super important for us. It helps keep us connected with our customers, and we have a great time together," said Zinn, 36, executive general manager of Miami-based Warren Henry Auto Group.
In early October, Zinn's two Land Rover stores, Land Rover North Dade and La…