Since launching a year ago, Lucid Motors has made a name for itself with six-figure versions of its electric Air sedan that have broken records for battery range and efficiency while delivering roller-coaster levels of performance. A new top version coming next year will be the $250,000 Air Sapphire.
But while the Sapphire will serve as a halo car for the young all-electric brand, the newly launched Air Pure version will be an entry-level "hero" of the lineup, offering a high-tech luxury experience at a sub-$90,000 starting price, executives say.
The Air Pure provides a steppingstone to even more affordable Lucids, since the core technology will find its way into a broader lineup of vehicles later in this decade with prices starting at $50,000 or so to compete with luxury EV competitors, the company said.
Derek Jenkins, senior vice president of design and brand, told Automotive News there is pride among the design and engineering …