Acura is working with a small group of dealers to develop an online shopping platform that will roll out when its first electric vehicle, the ZDX crossover, goes on sale this fall.
Honda Motor Co.'s luxury brand is adjusting to the digital car-shopping habits increasingly adopted by consumers in the wake of the pandemic. But Acura said it will not try to deploy a so-called agency model, where a customer orders a vehicle from an auto manufacturer then chooses a delivery dealer.
To the contrary, Acura's dealer network will serve as the nucleus of the equation, leveraging a tool being developed with the automotive retail platform Tekion to create a sales experience that fits a customer's needs.
"The dealers are really the center," Emile Korkor, Acura's assistant vice president of sales, told Automotive News. "They're the ones that create that bespoke experience and, of course, they're going to help us make it simple and frictionless."<…