TOKYO – The man replacing Akio Toyoda as the new CEO of Toyota Motor Corp. is a cosmopolitan car-guy engineer with an eye for luxury and a thirst for speed.
In fact, in many ways Koji Sato is a mini-me version of his long-time mentor.
As the head of the Lexus premium brand and Gazoo Racing motorsports division, Sato's mission was to break the boring-old Toyota mold by developing fun-to-drive cars that are stylish and cool. He succeeded by channeling Akio's encouragement to take risks and stir things up.
"President Toyoda always told us it's OK to fail," Sato said after being tapped as the next CEO from April 1. "If you never test your limits, then new creations are never born."
Sato's new challenge will be applying that mindset to the whole company.
He must not only navigate a largely hidebound legacy metal-bender through an industry under siege by electrification, autonomous driving and connectivity. As the new boss, Sato must transform t…