For more than two years, the U.S. auto industry has been an extraordinary case study in Economics 101: The balance between supply and demand.
January illustrated what happens when the market shifts: Supply got better, but the demand that's driven prices and profits since the microchip shortage began is beginning to soften under economic pressure.
U.S. light-vehicle sales totaled 1.04 million last month, an increase of about 4.5 percent over the severely supply-constrained market of a year earlier, according to LMC Automotive, which said that the showing was still the second-weakest January since 2014.
The reasons: High prices, rising interest rates and low incentives are impacting consumers' ability to find a vehicle they can afford. Just last week, the Federal Reserve raised the federal funds rate another quarter point in its ongoing battle to combat high inflation — the eighth time it has hiked the rate since March — which is another factor hurting co…