The redesign of Honda's 11th-generation Accord likely started well before COVID-19 became a global business disruptor, but the sedan's launch could not be timelier.
Not only will it help boost Honda brand sales back over 1 million in 2023, company officials say, it will also help Honda hold onto would-be EV buyers while it prepares to transition to a more electric lineup.
Honda brand sales barely topped 880,000 last year, down from 1.3 million a year earlier. The automaker says the Accord will be critical in getting it back on track as it eyes a 25 percent sales lift this year.
"We're on a path to get back towards that larger volume," Lance Woelfer, assistant vice president of Honda national auto sales told Automotive News. "It's part of the 20 to 25 percent growth we've been communicating to the dealers, so we expect significant growth in the Accord."
Woelfer declined to confirm a specific figure for the redesigned nameplate, but a 25 percent in…