MUNICH — While Mercedes-Benz has focused on electrifying its flagship cars and SUVs, the German luxury marque is now turning its gunsights on the other end of the product portfolio.
On Sunday at the Munich auto show, Mercedes revealed the Concept CLA Class, a four-door coupe that previews a new "electric-first" platform, underpinning future compact and midsize electric vehicles.
The concept features a drivetrain derived from the Vision EQXX concept, which Mercedes said can drive from New York to Cincinnati on a single charge and is as aerodynamic as a football.
Mercedes and German rival BMW are preparing software-driven vehicle architectures for a new next-generation of EVs to claw back market share from a surging Tesla.
The Austin, Texas, EV juggernaut has negatively impacted Mercedes sales, with the German brand's lower-priced models taking the brunt of those losses.
"With Tesla dominating the electric vehicle market and the Model 3 tak…