Great Wall Motor Co., the maker of Haval SUVs and pickup trucks, unveiled a new energy vehicle strategy late Friday, pledging to double down on plug-in hybrid electric technology and becoming the latest traditional Chinese auto company to play catchup as the shift toward cleaner vehicles accelerates.
The Chinese automaker said new technology can bring the fuel efficiency of a two-wheel drive to its four-wheel SUVs. It does that by placing one motor at the front of the car and one at the back, and employing intelligent torque control.
For the so-called Hi4 technlogy, “H represents hybrid, i for intelligent, while 4 means 4 wheel drive,” the company said in a statement. “All EVs of Great Wall brand will carry the 4WD tech in 2024, while in future the company intends to make it open source.”
The realignment comes as Great Wall posted a 17 percent sales decline in 2022, the first time a drop has occurred since 2018. Its lineup is light on electric vehicles, …