We've all been there, becoming angry and frustrated after a place of business subjects us to a bad customer experience.
But as The Wall Street Journal and others reported this month, customers are increasingly rageful about service they view as subpar. Full of anger, they turn to online revenge, according to the latest National Customer Rage Survey from Arizona State University's W.P. Carey School of Business. The survey's findings offer lessons for dealerships looking to both digitize and beef up their customer service.
About 32 percent of unhappy customers surveyed shared their dissatisfaction on social media, the Journal story noted. That's more than twice the customers reported engaging in the practice in a previous iteration of the study in 2020. Driving the dissatisfaction, nearly 75 percent of the 1,000 consumers surveyed reported having a product or service problem in the last 12 months.
Auto dealerships should pay attention to this as they digit…