Jessica Robinson believes that turning points in life “don’t always happen when you’re onstage or being promoted or successfully making money.”
She says one of those turning points occurred when she was marketing manager for Zipcar, when the idea of shared mobility was new. Part of the job took her out into the community, talking to Seattle-area residents about how they traveled.
“Those conversations still stick with me every day,” Robinson says. “I talked to people who wanted to live in a certain neighborhood but couldn’t afford to own a car, or struggled because the trains didn’t get where they needed to go. We had a mobility solution that was a piece of the puzzle that they didn’t know about but could change people’s lives.”
Those very personal stories — about the life-changing importance of being able to get around — sparked Robinson’s passion for mobility. “It is an industry that is aligned with who I am as a person,” she says.
Robinson is a …