NEW YORK — Jeep is upping the comfort and technology in the 2024 Wrangler as the venerable nameplate jousts with the Ford Bronco.
The refreshed Wrangler SUV is getting a quieter cabin and power seats in the front row on top trim levels, standard wireless Apple CarPlay and Android Auto, a larger 12.3-inch touch screen in the center stack, and the Uconnect 5 infotainment system.
The vehicle is debuting Wednesday at the New York auto show. Consumers can order it now, and it's expected to arrive at U.S. Jeep dealerships later in 2023.
Now that the Wrangler has a direct rival in the Bronco, which Ford revived in 2021, did that influence Jeep's decisions on the refresh?
"All I can say is competition is good," said Jim Morrison, Jeep's North America head.
That competition is heating up as U.S. sales of the Bronco rose 38 percent in the first quarter to 32,430, while Wrangler volume fell 17 percent to 37,971.
The latest Wrangl…