MUNICH — When it comes to in-car digital displays, BMW thinks more isn't necessarily better.
While automakers carpet vehicle dashboards with jumbo displays, the German luxury automaker is steering toward a less-distracting digital experience in its future electric vehicles.
"Your car is your last private space," said Stephan Durach, BMW Group senior vice president for connected company development. "Sitting in front of a wall of screens is not a nice [customer experience]."
So BMW is ditching its dashboard-riding slabs of curved glass for a less-intrusive driver experience in its Neue Klasse platform EVs that arrive mid-decade.
"We looked at the [Mercedes] Hyperscreen, we looked at our own solutions," BMW Group Chief Technology Officer Frank Weber told Automotive News ahead of this month's Munich auto show. "We saw the limitation of bigger and bigger displays."
Weber said the new concept merges physical and digital experiences.
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