LOS ANGELES — Electric vehicle brand Polestar has unveiled a certified pre-owned program to help drive business to its product-starved retailers. The program launches as the first Polestar 2 electric sedans are coming off their 36-month leases.
Polestar North America CEO Gregor Hembrough called the CPO program a "coming of age" moment for the Swedish brand, which launched its first and only mass-market model nearly three years ago.
"We've been in the marketplace long enough that we have lease returns; we have used cars that are coming back," Hembrough told Automotive News on the sidelines of an event here last week.
The remarketing program addresses a significant pain point for Polestar's fledgling retail network. With a new crossover product delayed by nearly a year and just one model — a sedan — to sell, some dealers say they lack enough throughput to justify their high-rent shopping center-based stores.
"Dealers are struggling to cover their e…