The Chinese have a new love: camping. And in many cases they want to make their outdoor experiences as comfortable and premium as possible, elevating to the level of "glamping," or glamorous camping.
Several automakers at the Shanghai auto show dedicated large swaths of space to equipment aimed at satisfying this growing passion — which has been a post-pandemic global hit because it's an activity that can be enjoyed while socially distancing.
Another benefit is that it provides the visuals that social media evangelists crave.
However, one brand with a long history of providing vehicles designed for outdoor adventures was absent from the show: Jeep.
Jeep, one of the first Western entrants into China in the 1980s, last year ended its stormy joint venture with Chinese automaker GAC, which had been producing the U.S. brand's SUVs.
Jeep's dwindling presence in China has left the door open for Chinese brands to defi…