Let’s be honest. Tariffs used to be background noise — a slow-moving policy lever that rarely disrupted day-to-day supply chain operations. But that’s no longer the case. In recent weeks, a new wave of U.S. tariffs has brought a level of unpredictability few supply chain leaders were prepared for.
They’re arriving fast, shifting frequently, and targeting a wide range of goods—from raw materials to finished products. This isn’t just a sourcing issue anymore—it’s a full-chain disruption, and most teams are still racing to adapt.
Tariffs Are Creating a New Cost BaselineWhen landed costs jump 30 to 40 percent overnight, absorbing the hit isn’t an option. Tariffs are inflating costs across the board — from raw materials and transportation to packaging and components.
Pricing teams are left to decide whether to pass the increase to customers, compress margins, or overhaul their pricing structure entirely. But traditional approaches don’t scale. Long-term B2B …