IBM Watson Advertising provides marketers the full power of The Weather Channel app – including its massive audience. In a survey of 5,800 app users about their automobile purchasing behaviors and considerations. About 28% of them said they were likely to consider buying an EV, which is roughly 3x higher than the general population. Shocked? Don’t be.
Check out the infographic to find out what these EV intenders revealed to us, including the:
- Most important features they consider when choosing a vehicle
- Top areas of concern or confusion about hybrids/EVs
- Anticipated timeline for buying or leasing a new vehicle
*Source of all statistics: Results cited are from a survey by The Weather Channel of over 5,800 app users about their automobile purchasing behaviors and considerations. May 2022.