How inventory and loyalty impact retail marketing

We are in year two of the great supply chain crisis, and the impacts are evident. Lost production, constrained inventory, and high-profit margins contribute to historically low customer loyalty scores.

Here are three important data signals that dealerships should follow as the industry recovers.

• Consumer loyalty scores to make, model, and segment
• Current vehicle migration patterns and the implications for EV surge
• Retail investment shifts—how auto marketers are responding