Dealers, their partners and providers, have challenges accessing their CRM data in a timely, robust manner. What dealers are demanding is functionality that a CRM can’t deliver – but a Customer Data Platform (CDP) can. The road from being CRM-dependent to full CDP implementation will take time and investment. But dealers can start now by asking the right questions.
5 Key Takeaways:
This article surfaces those questions, along with actionable steps to take toward a CDP future. Topics discussed include:
- The importance of safeguarding dealership data
- Complying with new FTC Safeguards Rules (re: auto dealerships)
- What to look for in a vendor who can best leverage dealership data and integrate/clean up first-party dealership data
- The critical need for daily defection data
- Why proven data management and secure data-access experience are essential qualities for any CDP partner vendor under consideration for your business.