Sales for FCA US fell 39 percent in the pandemic-wracked second quarter.
The automaker said it prioritized vehicle deliveries to retail customers during the quarter while fleet sales were low. FCA sales in the first half of 2020 were down 26 percent to 816,998.
Brands: Ram, down 35%; Jeep, down 27%; Dodge, down 63%; Chrysler, down 58%; Alfa Romeo, down 21%; Fiat down 54%
Notable nameplates: Ram pickups, down 35%; Jeep Cherokee, down 51%; Grand Cherokee, down 29%; Wrangler, down 16%; Gladiator, up 174%; Chrysler Pacifica, down 56%; Dodge Charger, down 53%; Challenger, down 53%
Incentives: $5,434 per vehicle in June, up 18% from a year earlier, ALG says
Average transaction price: $41,924 in June, up 4.2% from a year earlier, according to ALG
Quote: “This quarter demonstrated the resilience of the U.S. consumer,” Jeff Kommor, head of U.S. sales, said in a statement. “Retail sales have been rebounding since April as the reopening of the economy, steady gas prices and access to low-interest loans spur people to buy. Our fleet volume remained low during the quarter as we prioritized vehicle deliveries to retail customers. As a result, we have built a strong fleet order book, which we will fulfill over the coming months.”
Did you know? This was the first quarter consumers could buy an FCA vehicle completely online through the company’s new Online Retailing Experience. The company had planned to roll out the platform late this summer, but the coronavirus outbreak led the automaker to pull up the release date to the spring.