Credit bureau Equifax Inc., through its Equifax Automotive unit, introduced three new products to help auto dealerships sell cars digitally. The options work alone or as a bundle.
Digital ID will let shoppers authenticate their identity online and capture consent; Digital Qualify allows dealers to give customers pre-qualified credit offers; and Digital Accelerate enables the online deal.
Equifax said in a news release that the products are geared to dealers, lenders and third-party retail vendors.