Toyota Motor North America's electrification strategy in the U.S. isn't sexy or even that complicated — but it does appear to be working.
The Japanese automaker's massive bet on hybrids — it plans to offer electrified versions of all the vehicles in its U.S. lineup by 2025, while other automakers have concentrated on battery-electric vehicles — has translated into a big boost in hybrid sales across much of its lineup, top Toyota Motor North America executives said. The boost comes even as Toyota marked its fourth consecutive year of declining sales in 2019, when Toyota brand sales were down 2 percent and Lexus sales slipped 0.1 percent.
Hybrid sales, including the Prius Prime plug-in hybrid, across the Toyota brand rose 26 percent in 2019 to 230,889, while Lexus' hybrid sales jumped 43 percent to 43,661 last year.
Toyota believes more consumers will be willing to choose more-expensive optional hybrid powertrains in coming years, …