South by Southwest, the giant Austin, Texas, film, music and technology festival that was scheduled to host about two dozen sessions on transportation and future mobility, was canceled Friday because of concerns over the coronavirus.
The gathering, which was to begin March 13, attracts more than 75,000 people to the city each year to catch a glimpse of some of the world's biggest bands, filmmakers, politicians and business executives.
The automotive industry has become more involved with SXSW as the festival has grown in popularity. Kia is a major sponsor — one tier below the top sponsorship level. And this year's panel discussions were to cover topics such autonomous vehicle data sharing and collaboration, future automotive cockpit design, designing the Waymo driver, and transportation safety through the airwaves.
Among last year's SXSW automotive highlights:
U.S. Transportation Secretary Elaine Chao outlined plans to make her department more respo…