LOS ANGELES — In response to coronavirus fears, Hyundai is relaunching its Assurance job-loss protection program for new vehicles, offering to make up to six months of payments for customers who buy or lease over the next six weeks through its captive financing arm. Genesis is offering a similar program.
The protection is available for vehicles sold or leased starting March 14 and ending April 30, and financed by Hyundai Capital, the company said Friday. Hyundai, which has bucked the industry's downturn in retail sales, is also allowing deferred payments for 90 days, at a customer's request, toward the purchase of select vehicles, including the Accent and Elantra sedans, and Venue, Kona, Tucson and Santa Fe crossovers.
The "Genesis Cares" program is similar, covering new purchases and leases from March 14 through April 30 using Genesis Finance for customers who suffer an involuntary job loss any time this year, Genesis said. Payments can be de…