If the merger between PSA Group and Fiat Chrysler Automobiles to create the world’s fourth-largest automaker had a certain logic when it was announced last Oct. 31, the case for a tie-up is even stronger now, with the auto industry on the verge of recession from the coronavirus pandemic.
The idea is that increased economies of scale would reduce unit costs and better amortize huge investments in future technologies, ensuring profits for the merged entity in years to come. Now, such synergies are becoming a basic tool to survive a shock that many experts say will be deeper, if not longer, than the 2008-09 financial crisis.
One positive effect of the coronavirus crisis, if there is one, is that some future FCA products are being put on hold or delayed. This will not only preserve cash in the short term, but also offer the possibility after the merger of more quickly aligning two product cycles that were locked into a set cadence. The virus is zeroing the clock t…