FRANKFURT -- BMW and Audi are planning to adopt different strategies for electrifying their flagship sedans.
BMW's next-generation 7 Series will be available with a full-electric drivetrain in addition to plug-in hybrid, gasoline and diesel versions, CEO Oliver Zipse said on March 18 at the automaker's annual accounts press conference.
The electric 7 series would be a competitor to the Tesla Model S and the upcoming Mercedes-Benz EQS expected to launch in the middle of the next year.
Zipse did not give a timeline for the rollout of the new 7 series. Production of the 7 Series EV is expected to begin in the second half of 2022 and be launched first in China and Europe, Automotive News reported.
Audi is backing away from its initial idea of making its next-generation A8 range-topping sedan a battery-electric vehicle. Instead the A8 will have a plug-in hybrid version as an electrified option.
Audi development chief Hans-Joachim Roth…