Dealerships that identify as having established digital retailing processes reported higher finance and insurance profits in April than those that didn't, according to a study by the National Automobile Dealers Association and digital retailing provider Roadster. Respondents also reported selling more vehicles with fewer employees, an indication that digitizing more of the car-buying experience is alleviating some of the burden on salespeople.
The study, conducted May 6 to 8, asked 236 franchised and independent dealerships to compare April sales results with those in February, before coronavirus-related closures.
F&I profits rose 58 percent on new vehicles in April for respondents with digital retailing processes. Dealerships that didn't offer digital retailing saw a smaller increase in F&I, up about 35 percent.
Dealerships also reported selling an average of 18 vehicles per salesperson in April, compared with a 13 vehic…