Of all the ambitious projects attempted in the short history of self-driving technology, no company has been more audacious than Zoox.
Since the startup's founding nearly six years ago, its executives have pursued an arduous path that involves developing their own autonomous driving system, creating their own vehicle platform from the ground up and building their own ride- hailing platform all at the same time.
So it seems fitting perhaps that another aggressive company, Amazon — which has sought to do nothing less than dominate American retail — has emerged as a potential suitor as Zoox readies itself for sale.
Last week, The Wall Street Journal reported Amazon was in "advanced" discussions to purchase Zoox at a significant discount to the $3.2 billion valuation it achieved during a 2018 funding round. A company spokesperson said Zoox would "not comment on rumors or speculation" regarding a potential sale.
Succeedi…