Ben Volkow's first attempts to play matchmaker between two reluctant partners were a lonely endeavor.
The founder of Otonomo sought to connect automakers holding troves of new vehicular data with third parties that could buy the information on the company's new platform and find novel uses for it. Early on, it was difficult to find companies willing to take the first step.
"With a marketplace, it's very hard to start," said Volkow, CEO of the Israeli startup, which he founded in 2015. "It's like starting a tango. The OEMs wanted to know which companies had signed up, and the other guys wanted to know what OEMs were signed up and supplying data. It was two steps forward, one step back for a long while."
Not anymore. As the number of connected vehicles reaching roads worldwide has increased, the company has gained traction on both sides of its marketplace. The latest development came Tuesday, when Fiat Chrysler Automobiles signed an agreement to use the co…