Ed Roberts added his second mobile service van on March 11. It has become an $80,000 tool for picking up recall work at Bozard Ford-Lincoln in St. Augustine, Fla.
When the first one arrived late last year, Roberts expected it to primarily serve the dealership's fleet customers. But things have tilted toward individual clients, with about half of the orders involving recall work.
Apparently, customers who have a hard time getting around to taking their vehicles to the dealership for recall fixes are more than willing to have the repairs come to them.
"It's probably the most-accepted program I've ever put together in fixed ops," says Roberts, 46, speaking of his mobile van effort.
That includes work at six dealerships in a two-decade career. The last eight have been at Bozard, where he's the parts and service director overseeing a 96-bay shop and the two mobile units.
Roberts says his team is systematic and…